Archive for February, 2011

Test Case: Secret Story NL prediction elimination #2

Last week I predicted Jurien had to leave the Secret Story NL house because he received the least amount of votes. I was right. Furthermore I predicted the whole top 3 spot on. A 100 percent score! This week Laura, Cynthia and Aafke have been nominated and I am going to try and get another [...]

Measuring influence using Klout

To become a master of influence you could always grab a copy of Robert B. Cialdini’s Influence: Science and Practice. There is a lot of useful stuff in there that will make you aware of the way you are influenced by marketing every single day. But it doesn’t really help us measuring influence within social [...]

Test Case: Secret Story NL prediction elimination #1

More and more television shows use social media to engage with their viewers. This has got me wondering if I could predict the results of such television shows using social media monitoring tools. A month ago I did a test with Brandwatch for the finals of the Dutch television show The Voice of Holland and [...]

Bit.ly and Goo.gl Plus

Measuring the amount of clicks you generate is simple using shortlink services like Ow.ly, Bit.ly or Goo.gl. They work a little bit like Google Analytics and you get insights about the clicking behavior of the people who follow you on Twitter or Facebook. But how do you measure the amount of clicks someone else generates? [...]